Integrated Marketing Solutions

Forge Connections, Build Relationships & Solidify Customer Lifetime Value

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With the highest concentration of presidents and owners, and C-level executives, we offer some unique opportunities to reach Canada’s SMB market.


ONLINE AUDIENCE REACH
Unique visitors per month 620,000
Email newsletter subscribers 557,600
Unique Email addresses 108,000

Key Demographics


86% specify, recommend or purchase products and services for their company
82% are either a manager, owner, professional or executive
50% work for a company that has annual revenue in excess of $5 million
25% have an annual household income over $250,000; 62% over $100,000

Professional Demographics

Personal Demographics »

NUMBER OF EMPLOYEES
1 - 9 30%
10 - 499 60%
500 - 999 5%
1000+ 5%
SIZE OF ORGANIZATION BY REVENUE
Less than $1 million 23%
$1M - 4.99M 18%
$5M - 9.99M 8%
$10M - 49.99M 15%
$50M - 249.9M 11%
Over $250M 16%
Not-for-profit organization 9%
JOB FUNCTION
Owner/Partner 21%
President/C-Level Executive 15%
Management 31%
Professional (Engineer, Architect, Lawyer) 15%
Other 18%

Personal Demographics

Professional Demographics »

EDUCATION
Bachelors Degree 35%
Master Degree 10%
Doctorate 34%
PERSONAL INCOME
$50K+ 94%
$75K+ 78%
$100K+62%
$150K+44%
$250K+25%
AGE
35 - 49 years 47%
50 - 64 years39%
GENDER
Male 74%
Female26%
TRAVEL
76% have taken 1 or more pleasure trips in past 12 months, and 46% - 3 or more business trips
VEHICLES
65% own 2 or more vehicles per household
WEALTH MANAGEMENT
own their own home 88%
have an RSP89%
plan to retire in the next 15 years60%
have a line of credit78%


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