Integrated Marketing Solutions

Forge Connections, Build Relationships & Solidify Customer Lifetime Value

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Engage Your Target Audience – Shorten a Lead’s Lifecycle

Once you have acquired a quality contact database and achieved insight on your target audience, you need to develop a sound communication strategy – one that integrates multiple media channels and touch-points to create awareness, activate participation and ignite responses.

Scott’s Directories can devise an integrated program that leverages our portfolio of media options to support your nurturing, demand generation and pipeline development plans. We’ll offer over a dozen innovative media channels to meet your brand and marketing communication objectives from advertising opportunities, direct marketing solutions to content marketing services.

  • Advertising Opportunities - Create Mass AwarenessADVERTISING OPPORTUNITIES – Create Mass Awareness

    • Print AdvertisingPRINT ADVERTISING

      Scott’s offers a very broad spectrum of print media channels and readership base to promote your brand and create mass awareness.

      BIG Media Select

      • Available through our parent company – Annex-Newcom L.P. offers customers a wide reach to targeted industry executives and professionals vis-à-vis our more than 50 specialized industry trade publications
      • Advertising placement, page dimensions, inserts, polybag option and their rates vary by publication.
      • Ad specifications, material deadlines and publication schedule differs by publication.
      • For more information on our print media placement options and circulation reports, please contact us.

      Scott's Directories

      • Over 10 industry print directories available
      • Each Scott’s directory has an average of 4.3 users
      • Each Scott’s directory user refers to their directory an average of 8.4 times per month
      • Annual circulation is 7,000
      • Product usage is 250,000 times per month or 3 million per annum
      • Limited advertising space available per directory to offer optimized brand visibility and awareness
      • Sizes Available: Full-Page & Double-Page Spread, both in four (4) colour process
      • For more information, view our Ad Pricing & Specifications
    • Online AdvertisingONLINE ADVERTISING
      (Specialized Trade Websites & E-Newsletters)

      An online campaign with Scott’s can help you reach a targeted business audience at a fraction of the cost of traditional media, while accurately measuring your ROI with our ad-tracking software.

      Reserve your ad space on any one of our over 54 specialized trade websites or more than 65 e-newsletters to reach thousands of industry buyers and senior decision-makers.

      Transitional Ads

      • Generate high response rates
      • Available on our network of specialized trade websites
      • Full-screen ads that appear between two pages of web content
      • Position: Run-of-site
      • Size: 1000 x 1000 pixels (max. 80K)

      Big Box Ad

      • Dynamic and highly visible way to place your message
      • Available on any online property of choice – trade website or e-newsletter
      • Adjacent to valued editorial content
      • Position: Run-of-site
      • Size: 300 x 250 pixels (max. 30K)

      Leaderboard Ad

      • Make a big splash with the first advertisement unit seen by users
      • Placed at the top of our trade websites or e-newsletters of your choice
      • Premium position above the fold
      • Position: Run-of-site
      • Size: 728 x 90 pixels (max. 30K)

      Skyscraper Ad

      • Captures the attention of online community and readers with its sheer size and boldness
      • Runs the full length of a featured “Headline” on any one of our specialized trade websites and/or e-newsletters, starting well above the fold
      • Position: Run-of-site
      • Size: 160 x 600 pixels (max. 30K)

      Top Button Ad

      • Small but effective placement, offering exceptional visibility without disrupting users experience
      • Available on our specialized trade and online membership websites
      • Placed at the top of the home page on any one of our trade websites
      • Position: Home page
      • Size: 120 x 90 pixels (max. 10K)

      Keyword Banner Ad

      • Contextual advertising at its best
      • Available on our specialized trade websites and any one of 25 online buyers’ guide
      • Appear on article pages of our trade websites and on search results pages in our online buyers’ guide that contain the keyword you purchase
      • Position: Top of Article Pages and in the Buyers’ Guide
      • Size: 234 x 60 pixels (max. 25K)

      Site Retargeting Ads

      • Exclusively serve ads to people who previously visited your website but left without converting
      • Keeps your brand top of mind to encourage bounced visitors to return to your site or landing page and optimize conversion
      • Sizes Available: Using multiple ad sizes are recommended for better presence on the web – 728 x 90 pixels • 468 x 60 pixels • 300 x 250 pixels • 160 x 600 pixels • 120 x 600 pixels
      • Position: Across the Internet
      • Max. File Size: 40K (all file types) • Animations 15-second max. • Audio to begin upon user click

      Horizontal Text Ad (with/without Thumbnail)

      • Available on our specialized trade e-newsletters
      • Approx. Dimensions: 620 x 130 pixels
      • Includes Scott’s SmartLeads™ Report - that offers details on delivery, opens and clicks. Also every click on your ad is recorded and provided to you with complete name, title, company, address and phone number for marketing or sales follow-up.
      • Image Ad Specifications:
        • Image 140 x 105 pixels
        • Headline Max. 45 Characters & Body Max. of 300 Characters (Includes spacing)
        • 1 URL Link (To be part of your body copy.)
      • Plain Ad Specifications:
        • Headline Max. 45 Characters & Body Max. of 440 Characters (Includes spacing)
        • 1 URL Link (To be part of your body copy.)

      Box Text Ad (with/without Thumbnail)

      • Available on our specialized trade e-newsletters
      • Approx. Dimensions: 300 x 250 pixels
      • Includes Scott’s SmartLeads™ Report - that offers details on delivery, opens and clicks. Also every click on your ad is recorded and provided to you with complete name, title, company, address and phone number for marketing or sales follow-up.
      • Image Ad Specifications:
        • Image 140 x 105 pixels
        • Headline Max. 27 Characters & Body Max. of 220 Characters (Includes spacing)
        • 1 URL Link (To be part of your body copy.)
      • Plain Ad Specifications:
        • Headline Max. 27 Characters & Body Max. of 370 Characters (Includes spacing)
        • 1 URL Link (To be part of your body copy.)
    • Buyer's GuideBUYERS’ GUIDES

      Our online Buyers’ Guides are designed to bring buyers and sellers together. Target the thousands of business buyers and senior industry decision-makers who search for specific product or service information on any one of our 25 online industry Buyers’ Guide.

      Basic Listing– List your organization for free on any one of our various online buyers’ guide. A free Basic Listing includes:

      • Company name, address and contact information
      • Activities of your organization
      • Products and services offered
      • Executive information for contact purposes
      • And more

      Enhanced Listing– Rise to the top of search results with an Enhanced Listing on the Buyers’ Guide of your choice. Your company listing will appear at the top of search results pages in your category and will include:

      • A company description (Max. of 200 -250 words)
      • Your Company Logo (140 x 140 pixels, GIF or JPG format accepted)
      • Your company address, phone number, fax number and email
      • Links to your website

      Premier Listing– Give buyers more reasons to buy your products or services by outlining features and benefits. Receive all the same features of an Enhanced Listing, plus:

      • Add a virtual tour of your facilities (text & images)
      • Upload product catalogues
      • Information about quality control standards or guarantees
      • A list of upcoming tradeshows, exhibits and event where your customers will find you
      • A list of distributors or agents where your customers can buy your products or services
      • And more

      Premier Package– Combine the value of Keyword Sponsorship and a Premier Listing, and achieve maximum exposure. You’ll receive:

      • A Keyword Banner that run along article pages throughout the Buyers’ Guide website of choice – your banner ad will appear wherever your keyword selection appears on the page
    • Medical Careers SiteMEDICAL CAREERS SITE

      Find qualified candidates for current career opportunities on our free online community job board.

      DETAILS

      Focus: Exclusively tailored for the healthcare community

      Audience: Doctors, Nurses, Clinicians, and more

      Features:

      • Company name, address and contact information
      • Easily create jobs ads in minutes
      • Post career ads 24/7 and see them go live almost immediately
      • Post Jobs, receive applicant information and attachments directly to your email inbox
      • Edit postings and easily manage your account at your discretion
      • For more information or to register for your free online account, visit ScottsMedicalCareers.com
    • Video SponsorshipVIDEO SPONSORSHIP

      By aligning with our parent company Annex-Newcom L.P., you can now sponsor popular online video content to position your company as a leading-edge provider of industry-related information. Use this high engagement factor to attract and captivate customers.

      DETAILS

      Description: Sponsorhsip of editorial video hosted by one of our specialized trade websites – One sponsor per video allowed

      Duration: Range from 2-7 minutes (average 3 mins.)

      Format: Streaming video mixed with stills and interviews

      Content: To be decided by our Editor

      Promotion:

      • 15 second pre-roll video ad featuring Sponsor
      • Big Box Ad adjacent to video with links to Sponsor’s website
      • Banner Ads throughout our hosting website promoting video
      • Banner in weekly e-newsletter – published by hosting website – to promote video
      • Exclusive email blast to our subscribers to promote the video
      • Link to online video feature on Home and Article pages
      • Archive of video for three months

      Tracking Report: Tracks the number of unique video browsers and time spent on watching the video

      Video Services: If you don’t have a Video Ad, we’ll create one for you. Learn More…

  • Direct MarketingDIRECT MARKETING – Get One-to-One with Your Audience

    • Direct MailDIRECT MAIL

      Scott’s offers a variety of contact databases and lists to help you with your next direct mail campaign.

      • Scott’s In-Depth Profiles – Choose from an exclusive suite of online membership databases to assist you on easily creating targeted mailing lists, printing mailing labels for your direct mail campaign, and download contact files to easily personalize your marketing material mail outs.
      • Scott’s NETWORK™ – Browse our categories of Custom Contact Lists On-Demand to select and customize a targeted mailing list for your next lead generation campaign. Also, build a targeted multi-use licensed list for import to your CRM to further fuel your demand generation programs.
      • Scott’s Data Services – Clean, enhance or create a hybrid list of contacts that ensures your direct mail campaign reaches its intended audience to improve response rates.
    • EMail MarketingEMAIL MARKETING

      We’ll email your marketing message to key decision-makers in your industry. It’s an inexpensive solution in comparison to direct mail and gives you immediate results. See how Scott's Email Marketing can deliver.

    • Fax MarketingFAX MARKETING

      Scott's Fax Broadcasting service helps you generate exposure for your business to thousands in a matter of seconds. Use our fax broadcasting service to send company newsletters, advertise special promotions, memos to clients or prospective customers and more.

      Let Scott’s handle your next fax campaign. We’ll help you:

      • Select your target audience based on your specified criteria – Browse Categories
      • Ability to develop hybrid lists
      • Design your fax campaign and tailor your message to address your audience
      • Personalize your fax campaign – based on selected fields of your choice
      • Broadcast your message using optimum scheduling times to maximize visibility
      • Adhere to CRTC guidelines for stress-free delivery and peace of mind
      • Measure your response – post-campaign report included
      • Price of broadcast included as a one-time broadcast fee when you purchase a Scott's Fax List - minimum order of 4,000 records apply
      • Choose to broadcast to your own fax list at $150 / M with a 2,000 record minimum required
    • Research / Telemarket StudiesRESEARCH / TELEMARKET STUDIES

      We offer our advertising clients fee-based reports and custom research that can pinpoint new product development opportunities, guide your marketing strategy and flag potential problems before they arise. Our experienced research staff will work to get the answers you need.

      Markets for Research:

      • Architecture
      • Automotive
      • Communications
      • Construction/Engineering
      • Dental
      • Education
      • Environment
      • Health Care
      • Insurance
      • Laboratory Science, Research
      • Manufacturing
      • Medical
      • Meeting & Incentive
      • Mining
      • Occupational Health & Safety
      • Plastics
      • Pulp & Paper
      • Retail
      • Telecommunications
      • Transportation & Logistics
      • Industry Job Functions

      Types of Research Studies:

      • New Product Development – This study identifies customers’ unfulfilled needs, and aids in the development and introduction of your new product to market.
      • Advertising Effectiveness – This study measures potential customers’ perceptions and opinions of your current ad campaign and tests new advertising concepts.
      • Customer Satisfaction – This study tracks the importance of various factors in a customer’s buying decision and perception on your products and services.
      • Custom Reports – Scott’s offers a broad range of custom reports, services and research. From inception to analysis, we will work with you to design and execute a customized research project to meet your objectives.
  • Content MarketingCONTENT MARKETING – Build Relationships with Brand Engagement

    • Custom MagazineCUSTOM MAGAZINE

      Coveted, anticipated, poured over and passed along by readers, a custom magazine can become the cornerstone of your marketing strategy. It will help you stand out from a crowded marketplace and deepen your relationships with existing customers.

      In addition to Scott’s own award-winning magazines, we develop and manage client-owned magazines.

      DETAILS

      Description: We will consult with you and provide expertise to help you create an eye-catching custom magazine focused on developing long-term relationships by informing, educating, shaping opinions and motivating your audience

      Focus: To be determined by you and our Editor

      Features:

      • Write editorial content that informs, educates, shapes opinions and motivates your audience
      • Design the look and feel of your digital or print magazine, which includes the design layout, creation of diagrams or illustrations, provision of stock photography, and brand identity
      • Conduct surveys, interviews and other forms of research to collect unique and valuable insider information that strengthens the appeal of your content
      • Produce your custom magazine in print or digital format that offers a clear, concise and polished presentation that enables you to stand out from a crowded marketplace
      • Advise, develop and execute marketing strategies and campaigns to maximize the benefits you receive from your newly created custom magazine (i.e. Subscription Landing Pages, Email Marketing, Web Design, E-Newsletters, Postal Distribution, etc.)
    • Custom ArticleCUSTOM ARTICLE

      Scott’s can create custom articles written by one of our professional writers and published to our network of specialized trade websites of relevance. This service includes:

      • Maximum of 1,000 words including headline and body copy
      • Up to two images or infographics
      • Up to two URLs and two email links
      • Article will be published to the appropriate online property (as determined by the Editor) and archived for search engines for one year (available for publish or to link from your website)
      • Big Box Ad on home page of selected trade website for one month
      • Optional Text Ad in relevant trade e-newsletters we serve (frequency negotiable)
      • Includes report data on the number of impressions and open rate of the article
      • Includes lead information for the readers who show interest in your article
      • Price: $3,000 for single article • $5,000 for two articles
      • Optional two minute companion video (we shoot, edit and host): $1,000
    • Custom E-NewsletterCUSTOM E-NEWSLETTER

      E-newsletters can be a vital part of your integrated marketing mix, bridging the gap between you and your customers. Scott’s will:

      • Target the right demographics for your content
      • Provide full creative control of e-newsletter name, logo and design
      • Publish articles to our network of specialized trade websites of relevance
      • Include real-estate for Leaderboard, Big Box and Text Ads (optional)
      • Deliver performance metrics on open and click-through rates, as well as ad impressions/clicks
      • Supply lead information for the readers who showed interest in your content
      • Pricing: $5,000 for one • $9,500 for two • $12,500 for a series of three • Plus custom content
    • Custom Press ReleaseCUSTOM PRESS RELEASE / ANNOUNCEMENT

      Scott’s can publish complete press releases or company announcements on your behalf to any one of our specialized trade websites.

      • Maximum of 1,000 words including headline and body copy
      • Up to two images
      • Up to two URLs and two email links
      • Press release will be published to the appropriate trade website (as determined by the Editor) and archived for search engines for one year
      • Headline will appear in scrolling news feeds on the home page of the respective trade website chosen; maximum one day duration
      • Headline will appear in one issue of the trade website corresponding e-newsletter
      • Pricing: $250
    • Digital EditionDIGITAL EDITION

      Sponsor an exact replica of one of our print magazines in a digital/online format. Select your publication and issue to be transformed into a digital edition hosted online, containing the same layout and the same original articles, graphics, and advertising as seen in the print edition.

      For more information, Contact Us.

    • ReprintsREPRINTS

      Scott’s can provide you with a high-quality reproduction of any article or advertisement for you to host on your website, distribute at a tradeshow, or email to your customers or prospects.

      • Customize Your Reprints – In addition to several cover options, we can also include your company logo, advertisement, and company contact information.
      • Specifications – A minimum of 500 copies is required. Most reprints are printed on 60-gloss stock. Reprint prices vary based on the size of your order and the length of the article. Completed reprints are shipped within 3-4 weeks of our receipt of order and artwork.
      • PDF’s – We will produce a PDF file for you to post to your company website or Intranet. Minimum charge of $300 applies.
    • SlideShowsSLIDESHOW

      This is a results-driven, interactive online feature for showcasing your products. Each slide contains an oversize image along with descriptive text. Users can scroll through the slide show and easily request information on your products. Here’s how it works:

      • Full creative control and development using our portfolio of slide templates
      • Built-in online reader response form to collect readers’ inquiries
      • Hosted on any one of 54 trade websites and 65 weekly e-newsletters, and thereafter archived for up to twelve months
      • Sales leads from interested readers are directly emailed to you in a CRM compatible file format
    • Sponsored Online SupplementSPONSORED ONLINE SUPPLEMENT

      Dominate a popular editorial topic on our websites and make your brand stand out in a crowded marketplace. Our experienced editorial, art and production staff will work with you to create an online collection of articles of interest to business buyers on a theme of your choosing. It comes complete with exclusive advertising and email marketing from your company and your partners.

      DETAILS

      Description: Sponsored editorial feature section on a particular topic that runs on up to 54 B2B websites in the BIG Media Select network for up to three months

      Audience Reach:

      • 500,000 unique visitors per month
      • 800,000 monthly e-newsletter subscribers

      Features:

      • Consists of six (6) insightful articles on a specific topic or theme chosen by you and our Editor
      • Option to post additional resources, such as white papers, case studies, etc.
      • Promoted via our network of B2B e-newsletters containing article briefs/headlines and links to the full article in the Sponsored Online Supplement
      • Advertising included across our 64 industry newsletters emailed weekly and our network of more than 54 specialized trade websites

      Specifications:

      • Main Page: Includes a Leaderboard Ad (728 x 90 pixel), plus a 300 x 600 pixel ad and six (6) additional resource links
      • Article Page: Includes a Leaderboard Ad (728 x 90 pixel), plus a 300 x 300 pixel ad and six (6) additional resource links
      • Run-of-Site Banners: Up to 1.8 million impressions of house ads (Leaderboard, Big Box, Skyscraper) that include the Sponsor’s logo, placement of sponsor’s logo on the left navigation bar of each trade website, and links to the Sponsored Online Supplement
    • Sponsored ResearchSPONSORED RESEARCH

      From time-to-time we conduct key market research studies, such as salary surveys and benchmark studies, and we publish the results online. The survey results are always among our most popular editorial content. By being a sponsor, you receive premium positioning for your brand and are seen to be supporting your industry through important and groundbreaking research.

      Contact us for more information on possible sponsorship opportunities and pricing.

    • Video MarketingVIDEO MARKETING

      Videos have become a must-have tool for businesses around the world. They are engaging and interactive, providing fresh content on your website to enhance your brand, message, and online traffic. Make videos a part of your marketing arsenal with Scott's Video Service.

    • Web / Micro Site DesignWEB / MICRO SITE DESIGN

      Get fresh content or a complete redesign for your website to make it more interesting and interactive. Or opt for a custom e-newsletter designed to drive traffic to your website.

      Scott’s offers clients web-based business solutions that will make your website a vital part of your overall sales success. Some of our web design and development services consists of the following:

      • Website Design & Development – HTML, HTML5, WordPress, and more
      • WordPress Websites – CMS operated to allow you to maintain your own website
      • E-Commerce Solutions – Online Shopping Cart development
      • Design Services –Website, Landing Pages, Banners, e-Newsletters, Logo’s, and more
      • Media Services – Create and edit Videos, Images, and other media
    • Webinar / WebCastsWEBINAR / WEBCASTS

      A webcast is designed to provide information-rich content that engages potential customers for an extended period of time, while generating high-quality leads for follow-up by your sales staff. You can educate webcast attendees about your products or services through testimonials and application stories. From attendee recruitment to production and archive, Scott's can handle every detail of your webinar/webcast.

      DETAILS

      Duration: average 20 min. (range: 15-60 min.)

      Registration: Free to qualified registrants

      Format: Featuring a senior editor acting as moderator

      Description:

      • 1-3 sponsor-recommended expert panelists
      • Brief remarks from the sponsor
      • Streaming audio and PowerPoint visuals
      • Web seminar program includes setup, attendee marketing, registration, content development, production, 3-month archive

      SPONSORSHIP PACKAGE

      Each web seminar is a live and/or archived online event on a topic sponsored by a single advertiser. Sponsorship allows you to position your company as the authority on a particular subject, technology or product category.

      Topic: To Be Determined

      Date: To Be Determined

      Audience Reach:

      • Key executives and senior managers within an industry vertical or from across multiple industries, depending on sponsor’s objectives
      • Initial planning includes meetings with sponsor to agree on subject, focus points, panelists
      • Sponsor can recommend an analyst and panelists
      • Polling questions posted during webinar

      Promotion:

      • Banner ads across our network of websites
      • Banner in weekly email newsletters for eight weeks leading up to the launch
      • Exclusive email blasts to our subscribers to promote the webinar
      • Link to webinar on Home and Article pages

      Audience: Estimated 25-40 registrants

      Archive: Webinar will be archived for three months

      Leads: Sponsor to receive list of registrants as an electronic CRM compatible file

      From attendee recruitment to production and archive, our Marketing and Editorial team will handle every detail of your webcast.

    • White PapersWHITE PAPER

      Grab the attention of your audiences with compelling white papers that educate, motivate and create a positive impact to build thought leadership and generate revenue for your business.

      Scott's creates compelling white papers that educate and motivate your business prospects.

      DETAILS

      Description: Scott’s will create informative and impactful white papers for your lead generation goals and business objectives

      Topic: To be determined by you and our Copy Writer

      Features:

      • Write copy, create diagrams, design layout and produce print or digital files that clearly and concisely present your message in the most impactful way
      • Conduct surveys, interviews and other forms of research to collect unique and valuable insider information that strengthens the appeal of your content
      • Advise and develop marketing strategies and campaigns to maximize the benefits you receive from your newly created white paper (i.e. Landing Pages, Email Marketing, Web Design, E-Newsletters, etc.)

Get Your Free No-Obligation Consultation

Scott’s Directories enables B2B companies to attract, engage and convert prospects into customers efficiently, effectively, and in an affordable way. We do this by delivering an end-to-end turnkey solution, built on a strategically planned, focused and integrated program that will yield the greatest return. We’ll act as an extension of your marketing department to help develop your messaging and design and deliver a customized multi-touch integrated marketing solution that helps forge connections, develop long-lasting relationships, and speed up your leads conversion.

Contact us today to receive a complimentary no-obligation consultation with Scott’s Directories.

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